A One-on-One With Linx Dating Founder Amy Andersen — Exactly How She Turned Into «Silicon Valley’s Cupid»

The Short variation: whether or not they’re creating modern version of an already-cool product or coming up with the second huge thing in technology, singles in Silicon Valley often leads hectic schedules — consequently dating usually will get placed on the backburner. Since 2003, Linx Dating as well as its Founder Amy Andersen are dealing with the requirements of these hectic, relationship-minded specialists with a curated, personalized, and intuition-based matchmaking system.


From Google to Apple to Lyft to Github, Silicon Valley is known for its juggernaut technology businesses and innovative start-ups, so much so that there’s also a well known tv program named after it. Silicon Valley can recognized for the enthusiastic, hardworking, innovative, and dedicated people who just work at these firms — which gives well to a fruitful career not fundamentally a successful relationship life.

«A lot of these men and women are so concentrated using their careers this 1 day they wake-up and imagine ‘Oh my gosh, i have to discover my match. How can I go-about undertaking that?'» said regional matchmaker Amy Andersen. Linx Dating is actually how they go about doing that.

Based by Amy in 2003, Linx, for small, is actually a curated matchmaking service people busy, high-profile unmarried professionals in Silicon Valley and also the encompassing Bay region (including all around the globe) thatn’t been able to find the relationship they desire. Nowadays, the firm is known as «Silicon Valley’s Matchmaker» and Amy their «Cupid.»

Amy lately told us towards «aha minute» that began all of it, this lady client-to-client vetting process, the algorithm-less, intuition-based matchmaking, and the individual relationships she develops because of the folks she helps.

Bridging the space Between solitary Men in Silicon Valley & Single Women in San Francisco

The motivation for Linx came in 2000 while Amy was working in exclusive client services at a tech company in San Francisco but surviving in Silicon Valley. Whether or not it was at work, through friends, or simply on trips, Amy often met both women and men who have been informed, winning, appealing, and well-rounded, nonetheless were unmarried and failed to know precisely why.

Once you understand both locations very well, Amy pinpointed the issue: there are more readily available men in Silicon Valley than San Fran and a lot more offered feamales in San Fran than Silicon Valley. Along with their family, buddies, and careers in their particular particular towns, making the 50-minute auto day at meet someone special wasn’t the leader in their particular brains, Amy demonstrated.

«That was my personal ‘aha minute’ where I was thinking ‘Can you imagine I happened to be to bridge this space and develop these opportunities for those fantastic feamales in bay area and they fantastic men in Silicon Valley?'» she said.

Amy subsequently invested the second 3 years carrying out the maximum amount of investigation as she could, using her business-oriented head receive a significantly better concept of the marketplace and interest in this kind of matchmaking company. In 2003, as soon as she had all the woman ducks consecutively, she give up this lady task at Merrill Lynch, launched the firm, and do not seemed right back.

«Starting Linx has-been one of the better choices of living,» she stated. «Facilitating these introductions and serving as a conduit between these two demographics has proven to function really well over the last 12+ many years that I’ve been carrying this out.»

From the Application to the marriage, Amy is There Every Step

Amy requires a very practical strategy with her consumers from beginning to stop, learning every person separately, making use of their certain wishes and needs during matchmaking, and offering the woman qualified advice all as you go along.

A One-on-One, In-Depth Vetting Process Ensures High-Caliber Clientele

At Linx, all of it begins with the grade of the customers. While other matchmaking providers might take anybody who applies, Linx has a thorough referral-based vetting program that makes their particular clientele stay ahead of the remainder. Every aspiring member needs to be advised by an old or current member, a buddy or get in touch with of Amy’s, or even the similar.

Amy receives a large number of referrals every single day and displays each prospect by herself. And whether they’re 22 or 72, Asian or Latino, attorneys or music artists, Amy wants those who are intelligent, healthier, relationship-minded, accomplished, committed, and top interesting resides on the whole.

«providing someone is excited about their unique job, that’s what I’m selecting. Beyond that, I’m seeking people who find themselves well-rounded. Should it be volunteering or cooking or whatever it really is, i recently want to see that they have a colorful, interesting existence,» she stated. «When someone claims to me ‘All I do is actually work’, i am not likely going to wish assist them. Not merely carry out they n’t have balance inside their schedules, but in my experience which is also indicative they don’t possess time for a relationship.»

Following the preliminary assessment, Amy sets up a private meet-and-greet, which she said is a vital part of becoming litigant. This is where Amy extends to know the individual, notice their individual story, and find out whatever’re looking for in someone (and what they’re maybe not shopping for).

First and foremost, Amy is deciding if the woman organization could be the right fit for both sides. Whether somebody is not 100per cent over their ex or are in a challenging phase regarding life, the woman impulse can tell if the time is actually down.

«The meet-and-greet is a vital program for my self but way more regarding possibility in order to get an effective browse of what Linx is about,» she said. «men and women get the solutions that they’re looking for through the meet-and-greet, and that’s important because anybody who falls that roadway to be a client, i do want to verify they feel prepared embrace this procedure.»

If the meet-and-greet goes well, they will keep coming back for a follow-up meeting with Amy before you choose the membership that is ideal for them and obtaining started on matchmaking. Even though it appears as though an extended procedure, Amy stated it is essential because she wants every user is satisfied with Linx and the other way around.

Matchmaking That Combines the Client’s desires & Amy’s Intuition

Besides assessment every choice, Amy normally the only individual at Linx who will the matchmaking, outsourcing her concierge services to experts like specialist wardrobe stylists, makeup musicians and artists, and psychologists.

«this really is an extremely small, boutique, niche matchmaking business compared to lots of agencies with huge staffs and limbs all over the world and so on, therefore Linx is extremely customized due to that,» she said.

The woman special matchmaking system integrates the granular metrics of precisely what the person desires in a night out together (their recommended top, age, income, etc. as well as their deal-breakers) and Amy’s natural talent and instinct for once you understand when two different people belong with each other.

«These days, with regards to once I build a match, about 75% if it is created by gut, that instinct that says ‘Oh my goodness, i do believe I might be on to some thing right here,'» Amy said.

According to those factors, Amy will likely then take-over, scouring her database of eligible singles until she locates the right match for every single customer.

Online Pre-Introductions Get Singles stoked up about Their particular Match

Once Amy has the woman ideal pairing, she will email both individuals a «baby bio» of each and every some other, going for a snapshot associated with the other’s individuality, interests, look, and obtaining all of them stoked up about just how fantastic they’d be together.

«i would like my consumers regarding side of their unique seats, jaws towards the soil, like ‘OMG this person seems incredible,'» she stated.

They will after that arrive at ask Amy questions about their unique match and make an effort they should decide for by themselves when they believe it’s appropriate. During this period, Amy additionally ensures the customers don’t know both, whether through work or social sectors as well as previous internet dating escapades, very everybody has a clear record.

«I’ve found there may be cross-pollination with my customers in which they will have somehow have fulfilled. I would like to abstain from a situation where they’ve already satisfied or they have glanced at each other’s on the web profiles so there ended up being an excuse they chose to leave that possibility,» she mentioned.

The amount of time from Amy’s initial e-mail on the set agreeing to generally meet often takes 72 hrs, and at that time Amy will send them a one-page, custom bio with a lot more juicy details, such as their unique basic names. Amy said she excludes final brands before the basic go out so that they can abstain from Googling both, stepping into their own heads, and ruining the magic.

In accordance with Amy getting old-school, she requires the man to contact the lady (no texting or emailing!) within 5 times to setup an excellent day where he addresses the lady.

Going Beyond a Matchmaker to be a Liaison, Confidant, Friend & Adviser

When Amy makes a match, she doesn’t simply send all of them off about basic day with a «good-luck!» She supplies pre-date training that sets the woman clients at ease and will teach them ideas on how to reduce their particular fast-paced everyday lives down (no less than for just one evening) She stated that is especially important in Silicon Valley, in which everyone is actually working 24/7 and always have so many feelings running all the way through their own thoughts.

«i really want you to just forget about everything close to you, the distractions in daily life,» Amy said. «I wanted one to carefully plan the day because these matches truly count. A great deal is operating in it psychologically and economically, and so I desire men and women to watch those important details and remember how important those basic impressions tend to be.»

«Amy has actually exceeded every hope and I would suggest Linx. I’ve since met the man whom i’d not have came across usually. We have been having things sluggish and witnessing precisely what the future holds.» — A Linx Representative

And since every user signs a two-year agreement (that can be suspended whenever you want when they meet someone special), Amy turns out to be in the same manner spent because they’re contained in this quest and is capable develop an union beyond an expert one. She actually gets wedding invites and pictures of babies who’ve been produced from past people.

«that is largely why i really do this — it is extremely satisfying,» she stated. «much beyond my personal task of being a matchmaker, I’m a liaison, confidant, buddy, and agent.»

Final Thoughts

Thanks to Amy’s dedication, ingenuity, and love for the woman clients, Linx is actually looking after an under-served singles market when you look at the internet dating industry, and she is recently scraped the area about what she can bring to the Silicon Valley area together with world. We’re undoubtedly getting excited about just what will come next.

«i have worked very hard to construct outstanding reputation in this area, but I feel like I have so much more unearthing to do to obtain even more varied and fascinating consumers just who i will assist,» she said.

For women who would like to join Linx Dating, click the link. For men thinking about signing up, visit here. You’ll be able to follow Linx and Amy on Twitter: @linxdating.